2021 Campaign Toolkit

Running a United Way campaign in your workplace can be challenging, rewarding, and a great way to bond as a team while helping improve lives in central Illinois.

If you are organizing a campaign at your workplace, are working with a team to run a campaign, or are just curious about what it takes to put a campaign together, the best place to start is by contacting your company’s United Way representative or Jarid Brown at jbrown@uwcil.org or (217)726-7000.

The resources below will help you with you plan both a traditional and integrated (combining traditional and virtual campaign tools) campaign.


How to Run a Great Campaign

We’ve learned tips and tricks from thousands of successful campaigns over the years, and have put together a few pointers to help you make the most of yours. Check out the 2021 Employee Campaign Coordinator Guide for ideas and best practices.

Download the ECC Guide

Community Wide Incentives

United Way community wide incentives offer a variety of ways for every person in our community to participate in this year’s campaign, regardless of donation. .

2021 Supply Order Form

Order your pre-printed supplies and promotional materials by emailing this form to Drew Kodrich at United Way.


Social Media

Communications & Campaign Planning Tools

A successful employee giving campaign starts with a solid plan.

6-Week Campaign Checklist – This comprehensive checklist is designed to help you better manage your employee giving campaign.

Sample Communications Plan – This simple communications plan is designed to help you schedule employee communication during the campaign.

Sample Social Media Posts – Sample social media content you can use to spread the United Way message during the annual campaign.

Sample Emails & Employee Letters – From campaign communications to letters for company leadership givers, these sample letters and emails make it easy to communicate with employees.


Pledge Forms

Ask your United Way representative for copies of pledging materials. Online pledging is available to all local companies. Please email Jarid Brown.


Brochures & Flyers

United Way Brochure 2019

United Way Brochure

8.5″ x 3.5″ brochure detailing what United Way does and how you can help.

Community Impact Report

Community Impact Report

8.5×11 booklet that provides updates on community investment results, as well as highlighting the key focus areas in each of our issue areas of BASIC NEEDS, EDUCATION, INCOME, and HEALTH.


2019 Leadership Giving

Leadership Giving Flyer

Provides information on United Way’s Leadership Giving Societies and levels.

2019 What a Dollar Buys

What a Dollar Buys

8.5″ x 11″ flyer demonstrates how even small gifts can add up to big wins for our community.

United Way Programs

United Way Programs

The programs flyer provides a brief overview of 2-1-1, DPIL and more.

2018 Investments

2020 United Way Investments

A listing of United Way’s investment in local programs addressing basic needs, education, financial stability and health.



Campaign Posters

2021 Campaign Posters

11″x17″ poster featuring this year’s campaign theme. Available in three styles to print or order with supplies.

2021 Campaign Posters

11″x17″ poster featuring this year’s campaign theme. Available in three styles to print or order with supplies.

2021 Campaign Posters

11″x17″ poster featuring this year’s campaign theme. Available in three styles to print or order with supplies.

What a Dollar Buys Poster

What a Dollar Buys Poster

This 11″x17″ poster highlights the impact of a gift to United Way and is available for download or to be ordered with campaign supplies.

Goal Poster

Goal Thermometer Poster

This 11″x17″ poster should be used during your company’s employee giving campaign. Copies of the poster may also be ordered with campaign supplies.

Basic Needs Table Tent

Table Tents

3″x6″ Table tents are available in 4 styles, each highlighting an issue area.

Basic Needs Table Tent

Education Table Tent

Financial Stability Table Tent

Health Table Tent


Lending Library

The following resources are available to companies throughout the year. Please contact Drew Kodrich to reserve.

Pop-Up Banners
United Way has four standing banners available to borrow. The banners are 30″ x 69″ and include lightweight frames.
Download Banner Flyer
Banner Usage Flyer
Banners, Flags, Tablecloths
Need to borrow a vinyl banner, tablecloth, or flag? We got you covered.
Download Availability Flyer
Loaned Supplies
United Way Store
Help your United Way earn an extra 10% cash back by purchasing UW-branded merchandise from the United Way Store using our local UW org. number at check out: #15480. All items can be co-branded with your corporate logo.
Visit the UnitedWayStore.com
UW Store

Special Events, Volunteer Events & Incentives

Campaign focused event and incentives can be the keys to generating enthusiasm and interest among employees. Moreover, volunteer based events can be both an opportunity to educate and strengthen your team.

Volunteer Event Ideas

Volunteer Events

UW can help you arrange a group, on-site, or even virtual volunteer opportunity to help your employees get involved and make a difference.

Incentive Ideas

Incentives

Looking for incentive ideas? These ideas can help grow your campaign.

Incentive Coupons

Incentive Coupons

Download these awesome coupons to use with your campaign.
Snooze Day Coupon
Early Day Coupon
Free Day Coupon

Special Events

Special Events

From dress down days to fun events in the workplace, here are more than 85 special event ideas.


United Way of Central Illinois Logo for use, with approval, by companies running campaigns. Additional logo formats are available, please contact Jarid Brown.

United Way of Central Illinois Logo for use, with approval, by companies running campaigns. Contact UWCIL’s Marketing and Communications Specialist for approval. Additional logo formats are available, please contact Jarid Brown.

UWCIL Vertical Logo RGB – JPG 300DPI

UWCIL Vertical Logo CMYK – JPG 300 DPI
UWCIL Vertical Logo
UWCIL Horizontal Logo RGB – JPG 300DPI

UWCIL Horizontal Logo CMYK – JPG 300DPI
UW partner vertical_bw