2019 Campaign Toolkit

Running a United Way campaign in your workplace can be challenging, rewarding, and a great way to bond as a team while helping improve lives in central Illinois.

If you are organizing a campaign at your workplace, are working with a team to run a campaign, or are just curious about what it takes to put a campaign together, the best place to start is by contacting your company’s United Way representative or Jarid Brown at jbrown@uwcil.org or (217)726-7000.

He or she will help make it easy and share best practices, materials, ideas from other, and more.


How to Run a Great Campaign

2019 ECC GuideWe’ve learned tips and tricks from thousands of successful campaigns over the years, and have put together a few pointers to help you make the most of yours. Check out the 2019 Employee Campaign Coordinator Guide for ideas and best practices.

Download the ECC Guide

2019 Supply Order Form (Fillable)

Order your pre-printed supplies and promotional materials by emailing this form to Drew Kodrich at United Way.

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Campaign Timeline & Communications

The number one reason why people don’t give? They are never asked. A successful employee giving campaign starts with a plan. Contact Jarid Brown for more details.

6-Week Campaign Checklist

Campaign Checklist

This comprehensive checklist is designed to help you better manage your employee giving campaign. Click here.

Sample Communications Plan

Sample Communications Plan

This simple communications plan is designed to help you schedule employee communication during the campaign. Click here.

Sample Social Media Posts

Social Media

This document provides sample social media content you can use to spread the United Way message during the fall campaign.

Sample Emails & Employee Letters

Sample Letters

From campaign communications to letters for company leadership givers, these sample letters and emails make it easy to communicate with employees. Click here.

Community Wide Incentives

ChallengeUnited Way community wide incentives offer a variety of ways for every person in our community to participate in this year’s campaign, regardless of donation. Learn more about this year’s four different community incentives sponsored by Security Bank.

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Pledging

Ask your United Way representative for copies of pledging materials.


Brochures

2019 Brochure

United Way Brochure 20198.5″ x 3.5″ booklet detailing what United Way does, and how you can get join the fight for the health, education, and financial stability of everyone in our community. The 2019 Brochure will be available for print/download July 1.

2019 Community Impact Report

2019 Community Impact Report8.5×11 booklet that provides updates on community investment results, as well as highlighting the key focus areas in each of our issue areas of BASIC NEEDS, EDUCATION, INCOME, and HEALTH.

1-page Overview Flyer

United Way Overview Flyer
A one page overview of United Way’s strategic investment process and issue areas.

What a Dollar Buys

2019 What a Dollar Buys
8.5″ x 11″ flyer demonstrates how even small gifts can add up to big wins for our community.

Leadership Giving Flyer

2019 Leadership Giving
Provides information on United Way’s Leadership Giving Societies and levels.

United Way Programs

United Way Programs
The programs flyer provides a brief overview of 2-1-1, DPIL and more.

2018 United Way Investments

2018 Investments
A listing of United Way’s investment in local programs addressing basic needs, education, financial stability and health.

Get Connected Volunteer Website

Get Connected
8.5″ x 11″ flyer showcasing United Way’s volunteer website.

Dolly Parton’s Imagination Library

2019 DPIL Flyer
An overview of Dolly Parton’s Imagination Library and how your gift can help.

Employee Newsletter

1-Page Newsletter Template

2019 Company NewsletterThis template is for use by companies who produce a special edition newsletter to coincide with their employee campaign. This version is designed for 1-page or single sheet newsletters. The template is available in both Microsoft Word and Adobe Indesign.

Microsoft Word Version

Indesign Version available on request, please email Jarid Brown.

2-Page Newsletter Template

2019 Company NewsletterThis template is for use by companies who produce a special edition newsletter to coincide with their employee campaign. This version is designed for 1-page or single sheet newsletters. The template is available in both Microsoft Word and Adobe Indesign.

Microsoft Word Version

Indesign Version available on request, please email Jarid Brown.

Posters/Table Tents

Be A Game Changer posters featuring local volunteers can be customized to include employee photos. Contact Jarid Brown for more details.

Be a Game Changer A

Be A Game Changer Poster

11″x17″ poster featuring local volunteers.

Be a Game Changer B

Be A Game Changer Poster

11″x17″ poster featuring local volunteers.

Be a Game Changer C

Be A Game Changer Poster

11″x17″ poster featuring local volunteers.

Be a Game Changer D

Be A Game Changer Poster

11″x17″ poster featuring local volunteers.

Goal Thermometer Poster

Goal PosterSetting and communicating a campaign goal is essential to the success of every employee giving campaign. This 11″x17″ poster should be used during your company’s employee giving campaign. Copies of the poster may also be ordered with campaign supplies.

Table Tents

Basic Needs Table Tent3″x6″ Table tents are available in 4 styles, each highlighting an issue area.

Basic Needs Table Tent

Education Table Tent

Financial Stability Table Tent

Health Table Tent

Success Stories

Sam & Taylan’s Story

Stories of HungerChoosing between having breakfast and paying the electric bill. Deciding between how many groceries to buy and how much gas to put in the car…A grandfather and a high school student share their experiences.

Read Sam & Taylan’s Story

Bill & Amy’s Story

Shelter to StabilityBill and Amy experienced first hand the connection between childhood trauma and substance abuse. Like many victims of childhood trauma, the couple turned to drugs and struggled to overcome their addiction.

Read Bill & Amy’s Story

Marquell’s Story

Stories of HungerLike many children in our community, Marquell was struggling in school and at-risk of falling behind his peers. Then his family found Compass and Marquell blossomed into a classroom role model and leader.

Read Marquell’s Story

Sakina’s Story

Shelter to StabilityWhen Sakina called MERCY Communities she had nowhere else to turn and little hope for the future. Today, Sakina and her children on a path to financial stability and a more hopeful future.

Read Sakina’s Story

Lending Library

The following resources are available to companies throughout the year. Please contact Drew Kodrich to reserve.

Pop-Up Banners

Banner Usage FlyerUnited Way has four standing banners available to borrow. The banners are 30″ x 69″ and include lightweight frames.

Download Banner Flyer

Program Display Boards

Program PostersThese 18″ x 24″mounted posters (including pop-out easel) highlight success stories and results from United Way funded programs. We recommend using the posters to highlight a specific issue area.

View Available Programs Boards

Banners, Flags, Tablecloths

Loaned SuppliesNeed to borrow a vinyl banner, tablecloth, or flag? We got you covered.

Download Availability Flyer

UnitedWayStore

UW StoreHelp your United Way earn an extra 10% cash back by purchasing UW-branded merchandise from the United Way Store using our local UW org. number at check out: #15480. All items can be co-branded with your corporate logo.

Visit the UnitedWayStore.com


Special Events, Volunteer Events & Incentives

Campaign focused event and incentives can be the keys to generating enthusiasm and interest among employees. Moreover, volunteer based events can be both an opportunity to educate and strengthen your team.

Volunteer Event Ideas

Volunteer Events

UW can help you arrange a group, on-site, or even virtual volunteer opportunity to help your employees get involved and make a difference.

Incentive Ideas

Incentives

Looking for incentive ideas? These ideas can help grow your campaign.

Incentive Coupons

Incentive Coupons

Download these awesome coupons to use with your campaign.
Snooze Day Coupon
Early Day Coupon
Free Day Coupon

Special Events

Special Events

From dress down days to fun events in the workplace, here are more than 85 special event ideas.

Logos

United Way of Central Illinois Logo for use, with approval, by companies running campaigns. Additional logo formats are available, please contact Jarid Brown.

United Way of Central Illinois Logo for use, with approval, by companies running campaigns. Contact UWCIL’s Marketing and Communications Specialist for approval. Additional logo formats are available, please contact Jarid Brown.

UWCIL Vertical Logo
UWCIL Vertical Logo RGB – JPG 300DPI

UWCIL Vertical Logo CMYK – JPG 300 DPI

UW partner vertical_bw

UWCIL Horizontal Logo RGB – JPG 300DPI

UWCIL Horizontal Logo CMYK – JPG 300DPI