2017 Campaign Marketing Toolkit





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Below you will find a variety of resources available for use during the campaign and throughout the year.

Welcome to the 2017 United Way Marketing Toolkit. Below you will find a variety of resources available for use during the campaign and throughout the year.
Select documents may be available to order with your campaign supplies, ask your ECC or a United Way staff member for details.

Section Quick Links

About United Way

The below documents provide basic information about United Way of Central Illinois.

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Message Platform

The message platform is a tool to help volunteers organize their conversations to more accurately reflect United Way’s work. It also makes a compelling case for support for a variety of audiences.

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United Way of Central Illinois Brochure

UWCIL’s brochure is updated annually to reflect the organization’s current work in the community. Brochures are available for order.

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2017 United Way Community Report

This 4-page booklet shares the results of United Way’s work in each issue area. The community report is a great tool for showing why community fund investments are important.

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United Way Overview Flyer

This one page flyer provides an overview of United Way work in our community. The flyer features an blank sidebar on the back to allow employee campaign coordinators to add photos and testimonials from colleagues. The original Adobe InDesign file is available on request. Please contact Jarid Brown for assistance.

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United Way Overview Flyer – version 2

This one page flyer provides an overview of United Way work in our community. The flyer features an blank sidebar on the back to allow employee campaign coordinators to add photos and testimonials from colleagues. The original Adobe InDesign file is available on request. Please contact Jarid Brown for assistance.

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Campaign Related Marketing Materials
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One-Page Company Newsletter Template – Microsoft Word

This template is for use by companies who produce a special edition newsletter to coincide with their employee campaign. This version is designed for a single page newsletter.

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Two-Page Company Newsletter Template – Microsoft Word

This template is for use by companies who produce a special edition newsletter to coincide with their employee campaign. This version is designed for 2-page or booklet style newsletters.

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Campaign Thermometer Poster

This 11"x17" poster can be used during your company’s employee giving campaign. Copies of the poster may also be ordered with campaign supplies.

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Sample Campaign Email Messages – Coming Soon

Download sample emails which can be used to encourage participation and increase awareness during your employee giving campaign..

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Logos

UWCIL Logos

United Way of Central Illinois Logo for use, with approval, by companies running campaigns. Contact UWCIL’s Director of Communications for approval. Additional logo formats are available, please contact Jarid Brown.

UWCIL Vertical Logo
UWCIL Vertical Logo RGB – JPG 300DPI

UWCIL Vertical Logo CMYK – JPG 300 DPI

 

 

UW partner vertical_bwUWCIL Vertical Logo RGB – JPG 300DPI

UWCIL Vertical Logo CMYK – JPG 300 DPI

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Community Fund Materials

The below documents provide basic information about United Way of Central Illinois’ Community Fund.

2017 United Way Community Fund Investments

Provides a breakdown of programs United Way invests in through the Community Fund.

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2016-2019 Basic Needs Program Descriptions

Provides a brief description of Community Fund investments in the area of Basic Needs.

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2016-2018 Education Program Descriptions

Provides a brief description of Community Fund investments in the area of Education.

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2017-2020 Financial Stability Program Descriptions

Provides a brief description of Community Fund investments in the area of Financial Stability.

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2016-2018 Health Program Descriptions

Provides a brief description of Community Fund investments in the area of Health.

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United Way Volunteerism & Community Services

The below materials provide additional information about select United Way Programs.

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Get Connected Flyer

8.5″x11″ flyer to promote United Way’s Get Connected volunteer website.

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2-1-1 Flyer

8.5″x11″ flyer promoting United Way’s 2-1-1 service.

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FamilyWize Poster

18″x24″ poster promoting the free FamilyWize Prescription Drug Discount Card.

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FamilyWize Flyer

8.5″x11″ flyer promoting the free FamilyWize Prescription Drug Discount Card.

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MyFreeTaxes.com Flyer

8.5″x11″ flyer promoting the MyFreeTaxes.com.

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Promotional Materials

"Be Part of the Change Poster

This 11"x17" poster is also available to order with your campaign supplies.

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Basic Needs Issue Area Poster

This 11"x17" poster is also available to order with your campaign supplies

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Education Issue Area Poster

This 11"x17" poster is also available to order with your campaign supplies

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Financial Stability Issue Area Poster

This 11"x17" poster is also available to order with your campaign supplies

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Health Issue Area Poster

This 11"x17" poster is also available to order with your campaign supplies

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United Way Table Tent

This table tent is also available to order with your campaign supplies

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