Benefits of Co-Branding
United Way’s co-branding guidelines were developed to benefit all United Way partners by demonstrating to the public the wide-range of programs working to address our community’s priorities.
Co-branding indicates to the community that your organization is a collaborative partner in addressing health and human service needs in our community.
Community Partner Logo Downloads
Co-Branding Guidelines (Additional guidelines for funded partners at the bottom)
United Way of Central Illinois engages a variety of partners to work collaboratively in meeting the health and human service needs in our communities. The partnership between United Way and its partners can have powerful marketing and fundraising results for all of us.
Co-branding creates opportunities for United Way and its partners to gain exposure throughout the year through various public relations efforts.
Community partners may include organizations working collaboratively with United Way and companies supportive of United Way’s mission.
Below are some general guidelines for United Way partners:
- Partners are asked to seek approval from United Way of Central Illinois prior to use of the United Way logo, name or brandmarks. Requests for approval may be submitted to the President or Director of Communications.
- Partners are asked to submit materials using the United Way of Central Illinois logo prior to use.
- United Way provides printable materials, including customizable marketing materials, for partner use (i.e., thank you card templates, newsletters, flyers, etc.…). These materials can be found in the campaign toolbox.
- United Way will provide window clings for partners at no cost. Contact UWCIL to order your window clings.
A copy of United Way Worldwides Brand Standards, including official colors can be found here.
Funded Partner Co-Branding Guidelines
United Way of Central Illinois views funded partners as true collaborative partners in meeting the health and human service needs in our community. As a grant recipient and funded partner, United Way of Central Illinois asks for your assistance in publicly acknowledging this important financial support throughout the year.
Co-branding allows funded partners to use the United Way affiliation as an indicator of community support and a basic level of competence when applying for local, state and national recognition or grants. Please refer to your funding agreement for the full co-branding guidelines. A summary can also be found here.
In general, funded partners can meet the co-branding guidelines in 6 easy steps.
STEP 1 – ACKNOWLEDGEMENT IN PROGRAM MATERIALS
Include the approved United Way partner logo on print & digital materials related to funded programs. When people see the United Way logo on your materials, it demonstrates how we are working together to address community priorities and shows the reach of the community fund.
STEP 2 – PLACE LOGO ON YOUR WEBSITE
Your website is often the first place people look for information about your organization. Please be sure to place the United Way partner logo and appropriate link on your website and other digital properties.
STEP 3 – REMEMBER UNITED WAY IN MEDIA
When time/space allows, remember to acknowledge United Way in media related to funded programs. This helps demonstrate how community fund investments and partnerships are making a difference in our community.
STEP 4 – ALWAYS REMEMBER TO ACKNOWLEDGE FUNDERS
United Way encourages partners to leverage their affiliation with United Way as an indicator of community support when applying for additional public and private grants. Please be sure to acknowledge United Way and other funders, proportionately, when acknowledging funding from new sources.
STEP 5 – DON’T FORGET UNITED WAY AT EVENTS
Don’t forget to include United Way and other funders at fundraising or special events when proceeds will benefit the funded program.
STEP 6 – UNITED WAY PROVIDED SIGNAGE
United Way will provide window clings, at no cost to your organization, for display at the entrance of each of your locations. Naturally, we understand that some programs are offered in third-party owned locations and that displaying signage at the entrance may not be possible.